It’s the Most Wonderful Time of the Year! It’s Rankings Season!
If you read a little bit of sarcasm in the title, you read it correctly. Law firm marketers across the country are scrutinizing recently released business law firm rankings, while growing increasingly anxious about looming submission deadlines in mid-December. It’s an intense time of year, one that makes many of us question the value of participating in various rankings processes.
But given that firms of all sizes are paying more attention to rankings than ever before, the perception of the value of rankings, particularly when aggregated across a firm, remains high. Many firms are developing specific strategies and devoting greater . . . [more]


