Alphabet – Google Restructure – How Does It Affect Us?
The Google re-org announced Monday has the tech press in a huge buzz. Lots of virtual ink has been spent explaining and analyzing the change. Essentially, Google created a parent company called Alphabet, left the core business in Google, and created sister companies to Google that will operate some of its other projects, such as the self driving car and smart medical sensing contact lenses.
This change has some sound logic behind it from a business perspective. There are also interesting side stories, such as how their choice of abc.xyz as a domain for the new company has dramatically . . . [more]


