A Strategic Staged Approach to LinkedIn
Our firm recently launched a LinkedIn Campaign for Lawyers which encouraged all lawyers to create and maintain a profile on LinkedIn. Hicks Morley has a company profile on LinkedIn that contains the profiles of approximately 80 members. While a company account is beneficial to set up as a way to gain access to these profiles, the real marketing benefit comes from the exposure of individual lawyer profiles.
LinkedIn was chosen as the primary social media marketing tool for the following reasons:
- Business oriented professional online directory
- Key resource for subject matter experts, referrals & new clients
- Ability to connect with
