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Archive for ‘Columns’

A Strategic Staged Approach to LinkedIn

Our firm recently launched a LinkedIn Campaign for Lawyers which encouraged all lawyers to create and maintain a profile on LinkedIn. Hicks Morley has a company profile on LinkedIn that contains the profiles of approximately 80 members. While a company account is beneficial to set up as a way to gain access to these profiles, the real marketing benefit comes from the exposure of individual lawyer profiles.

LinkedIn was chosen as the primary social media marketing tool for the following reasons:

  • Business oriented professional online directory 
  • Key resource for subject matter experts, referrals & new clients
  • Ability to connect with
. . . [more]
Posted in: Legal Marketing

Ain’t No Such Thing as a Free Lunch

Thinking about using the free Google applications to run your practice? Have you read their Terms of Service? Wait, you’re a lawyer, of course you’ve carefully read their terms of service. Well humor me…let’s give it a look-see anyhow.

Change is in the Wind

4.2 Google is constantly innovating in order to provide the best possible experience for its users. You acknowledge and agree that the form and nature of the Services which Google provides may change from time to time without prior notice to you.

The first reaction most folks have to this is “O.K., cool, they’re going to . . . [more]

Posted in: Legal Technology

Legal and Professional Publishing – It’s the Money, Stupid

Many areas of publishing, to me, are bizarre. For example, visit the Frankfurt Book Fair and see tiny stand after stand, staffed by families, displaying delightful books, over which they have slaved, yet nobody’s making money. Publishing is often seen like that; resembling academic and religious endeavour, done for the greater good rather than profit. It’s not my view but neither, mostly, is it any of my business how others think and behave.

When it comes to legal and professional information publishing, you’d think it would be different. With customers such as fat, succulent lawyers, accountants, tax advisers, big corporates . . . [more]

Posted in: Legal Publishing

Why Work With Lawyers?

A speaker at one of our conferences a few years ago, announced that he advised young lawyers not to admit to knowing anything about IT, otherwise they would damage their career prospects at most firms. In other words … they’d get dismissed as geeks. 

That comment prompted at least two attendees to no longer bother with lawyers as a market. One of them was the developer of a reasonably popular document assembly program. He now describes himself as a marketer of legal services, and puts his development skills into building better tools for his new business rather than tools for . . . [more]

Posted in: Legal Technology

Fight Back Against the Darkness

Last month I wrote about the recent birth of my second son as being a happy reminder to keep things in perspective and to maintain balance in my life. With the winter solstice approaching later this month, this is perhaps the most important time of year to make balance a priority. Darkness is depressing. Going to and from work in the dark makes us feel as though we’re living in a cave. Seasonal Affective Disorder (SAD) is a clinically recognized phenomenon, particularly for those of us living far from the equator. Added to that are the complexities of the holiday . . . [more]

Posted in: Practice of Law

The Impact Factor

Information overload, and ways to overcome it, has been mentioned on Slaw several times. I came across this article from SSRN titled “What We Don’t Know We Don’t Know” and it reminded me of the consequences of ignorance. Although I thought the article was going to be about ways to overcome information overload, it quickly shifted to an analysis of scholarly research and the metrics used to measure it, such as the impact factor (IF). I found the use of measurement very transferable to legal research, such as the IF in a legal decision of the number of citations by . . . [more]

Posted in: Legal Information

Web Law Predictions for 2011

This time last year I wrote a post making Web Law Predictions for 2010. My success rate was admittedly mixed – the idea of law firms jamming cell phone transmissions was, in hindsight, a little odd – while my predictions in other areas were surprisingly accurate of the way things played out. The rise of the mobile legal web, rapid mainstream adoption (and increased noise) of social media channels, the game-changing impact of tablet computing, and the ramped up production of “real time” spam were all favorable predictions, in my view. I found the process to be a fruitful . . . [more]

Posted in: Legal Marketing

Accuracy, Precision, and T-Shirts

How precise are the following statements?

  1. The Canadian public debt as of 15 December 2010 was $275,872,478,414.44 CDN.
  2. Canadian hourly-billing lawyers worked an average of 2043.96 hours last year.
  3. Toronto Blue Jays slugger Jose Bautista hit .26 in 2010.

One answer: They are each precise to two decimal places.

Another answer: They are precise to 14 figures, six figures, and two figures, respectively.

I hereby state that I looked up answers to all three items before writing this column. So which of them do you believe? 

Chances are, based on precision alone, you believe one of them. No one knows . . . [more]

Posted in: Practice of Law

Odd and Fun Laws Worldwide

In India, a woman may marry a goat. In Canada, it’s illegal to board a plane while it’s in flight. In Sweden, it’s illegal to buy sex, but okay to sell it. In France, it’s illegal to name a pig Napoleon. Dueling is legal in Uruguay – provided both parties are registered blood donors. Pillows are considered “passive” weapons under German law. Several countries have laws against kissing in public. Some laws make you laugh out loud, some make you shake your head in wonder, and some are just puzzlers. Could something have been lost in translation? Were these really . . . [more]

Posted in: Legal Information

Legal Publishing: The Next Generation

I’ve been spending a lot of time recently considering the next generation of legal publication. Louis Mirando’s excellent column about the future of print reporters identified the future storage and delivery of primary law; in a nutshell, bound volumes of the law reports are soon to be just a memory. 

One comment in Mirando’s column that particularly caught my attention concerned the importance of headnotes and report collections generally. What this says to me is that even though there may be comprehensive databases of case law available to us, there is still value in providing summaries of lengthy decisions and . . . [more]

Posted in: Legal Publishing

Public Commission on Legal Aid in B.C. Hears Rural Perspectives

Over the past few months I have had the privilege to be involved in an important project in British Columbia known as the Public Commission on Legal Aid (“Public Commission”).

Although the scope of the Public Commission is province wide and therefore includes cities and communities of all sizes, I have been personally interested to hear the unique challenges faced by those in rural communities in regards to legal aid. Commissioner Leonard Doust, Q.C. will be releasing an official report of his findings sometime in 2011; however, I wanted to take the opportunity now to share some background on the . . . [more]

Posted in: Justice Issues

Morris Cohen 1927-2010: A Few Thoughts

Morris Leo Cohen died on Saturday, December 18, 2010. He had recently celebrated his 83rd birthday. More than a few of us call Morris mentor. During his years at Yale, Harvard, Penn and SUNY Buffalo, he attracted disciples with ease and grace. I trust that a round of tributes will follow his passing, but one aspect that may be neglected is the symbolic value of it for librarianship. Morris was the last great scholar bibliographer of his generation in American law librarianship. Not a scholar who stepped into the role of librarian, Morris was a scholarly bibliographer, a man . . . [more]

Posted in: Legal Information

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