Are Trade Shows Good Marketing Tools for Law Firms?
As I write this, annual conference season is in full swing. Lawyers, hastily arranging their speaking notes, are wondering how they got involved in the first place. Marketing departments are finding out at the last minute that the conference hosts need the firm’s logo, the lawyer needs a PowerPoint presentation, and the booth at the accompanying trade show needs staffing. Wait, what booth? Trade show? Nobody told us….
Yes, that’s how it usually goes down. It shouldn’t be any surprise, therefore, that both lawyers and marketers feel cynical about the value of trade shows in the marketing mix. Like . . . [more]


